About Community Tourism
Rob Spanier, Senior Vice President of LiveWorkLearnPlay, an international urban advisory and development firm, will present at the Ontario Tourism Summit on October 23, 2012 an approach to bolster Ontario’s tourism through Community Tourism.
Data and trends show that Ontario’s tourists are increasingly Ontarians that travel over 40km, the United Nations standard for a tourist that has been adopted by the Government of Ontario, within their own province for experiences shaped by local retail, dining, amenities, events and festivities – rather than major anchor attractions. These experiences are already found in Ontario’s town centres and downtowns but are generally unrealized as tourism assets.
By creating a product development and investment strategy that invests in communities themselves, Community Tourism proposes that Ontario’s greatest opportunity is to target Ontarians through a rigorous process of consensus building, asset leverage, business planning, partnership building, and implementation to drive tourism. LiveWorkLearnPlay has extensive experience in the revitalization and creation of vibrant downtowns and tourist destinations throughout North America, including Ontario’s internationally recognized destination: Blue Mountain.
LiveWorkLearnPlay is an international real estate advisory and development firm, dedicated to creating and redeveloping iconic mixed-use environments. LiveWorkLearnPlay’s experts focus on conceptualization, planning, development, marketing, leasing, sales, activation, governance and asset maximization of large-scale mixed-use real estate projects and neighbourhoods.
Our work is integral to the development or revitalization of authentic, timeless communities built on dynamic real estate projects that deliver diverse main streets, plazas, squares, town centres, urban villages and mixed-use neighbourhoods. We apply strategic and collaborative processes to every mixed-use project, to arrive at feasible solutions for today’s market realities.
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